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Once you've decided
that your product or service needs a new or revised web
site, logo, identity, complete branding or banner, there
are a few things you should prepare for the project, then
sit down with the designer.
Web Site Project
Be ready to explain clearly
what your product or service is all about, so that the
designer can understand what you are trying to accomplish
with the site. Make notes on who your competitors are
and even list their web sites if available. List other
sites that you like for their colors, theme, font, layout
or usability feature with your comments. Who are your
customers? Who do you think will be visiting your site?
Do you want to invite a different type of client? If so,
what type of people will be interested in your product
or service? It's also a good idea to start gathering product
images and content (text) for your site. If you need stock
images, think about your budget for that, as these images
usually are not free. I can accommodate a budget of just
a few dollars ($10-$20) to higher priced images ($180
and up). Higher priced stock houses have a larger selection
and usually higher quality images.
Logo Project
If you have a logo already,
make notes on what you don't like about it and what changes
you would like to see. Writing it all down will also help
you get a better idea of what you want. Your logo should
be the centerpiece of the image you are trying to portray
to your potential customers, so it's important for the
designer to understand what you want to communicate in
the logo.
Having all this information ready will speed up the design
process and get your site live fast. |
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